Multi-tenant seller SaaS for listings, orders, and inventory ops. Founder product.
Challenge
The situation
Online sellers rarely lack tools — they lack a system. Listings live in one tab, orders in another, inventory in a spreadsheet, and 'how we do things' in someone's head. Agencies and multi-brand operators need tenant isolation without rebuilding the product for every seller.
Approach
The system we designed
Modeled the seller as a tenant: catalogs, orders, inventory movements, and team roles scoped per organization with fail-closed access.
Designed the core loop around work that already happens daily — list, fulfill, reconcile stock, escalate exceptions — before adding analytics or AI.
Unified marketplace-shaped workflows into one operating language so teams stop inventing parallel processes per channel.
Left room for AI assists on triage and repetitive reconciliation only after ownership and handoffs were clear.
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