WORK
Products, systems, and operating software.
Built product
Fitness Kernel: Multi-Tenant Gym SaaS Built as a Control Plane
Multi-tenant gym SaaS with live feature and tenant switches. Built product.
Built product
Seller OS: Multi-Tenant Operating System for Online Sellers
Multi-tenant seller SaaS for listings, orders, and inventory ops. Pre-launch built product.
Built product
Everloom: Personalized Songs Written From Your Story
Consumer memory brand — personalized songs, separate from consultancy. Built product.
Concept project
Gopal's Nest: A Retail Identity Built on Belonging
A complete retail identity system — strategy to shelf. Concept project.
Concept project
Legalo: Making Legal Knowledge Fit in a Pocket
A feed-first legal knowledge product, researched to handoff-ready. Concept project.
Founder work
Sister Cities of Houston: A Nonprofit Redesigned for Participation
A civic nonprofit reorganized around participation. Founder work — prior engagement.
Founder work
Therapy with Marcela: A Practice Site Built on Calm Trust
A calm, trust-first practice site with one clear path to contact. Founder work — prior engagement.
Founder work
Merano International: An E-Commerce Operation Built as a System
Sourcing, brands, and marketplace distribution running as one system. Founder venture.
Framework study
Professional Services: From Siloed Touchpoints to Operating Coherence
Shared language and visible handoffs across marketing, partners, and delivery — illustrative framework study.
Framework study
Operations: Placing AI Where Work Already Breaks
Intelligence embedded in owned workflows with human oversight — illustrative framework study.