Co-Founder & Design Strategist
Bharvi Parsaniya — The Designer Who Starts With People, Not Pixels
The short version
Bharvi Parsaniya is the Co-Founder and Design Strategist at Vyuha Systems. She is a UI/UX and product designer whose path runs from industrial design and jewelry sketching to AI-assisted digital product design — an unusually wide range that shapes how she thinks about systems.
A designer's education, twice over
Bharvi holds a Bachelor of Design in Industrial Design from Nirma University and a Masters in UI/UX Design from Gujarat University, plus professional diplomas in jewelry design. She has worked with clay, metal, wood, and 3D CAD before ever opening Figma — which means she learned form, constraint, and craft in the physical world first.
From products to interfaces
Her career spans internships at design labs and studios across Gujarat (Universal Designovation Lab, Codiste, Satvaa, Baka), a visiting faculty role at Grace College teaching design process, and her current UI/UX practice at Growth Driven Digital, where she leads end-to-end design — research, wireframes, high-fidelity prototypes, and data-driven iteration — using AI-powered tools like Figma AI, ChatGPT, and Claude.
Why Vyuha
Bharvi believes thoughtful design begins with understanding people, businesses, and context before creating solutions. At Vyuha Systems she applies that to brand identity systems, product design, and customer experience — designing not screens, but coherent systems.
Expertise
- UI/UX design
- product design
- user research
- brand identity systems
- interaction design
- accessible design
- AI-assisted design workflows